Health-Care VCs Take Aim at High Drug Prices
As reported in the Wall Street Journal Pro, while "Consumers view high drug prices with outrage, venture capitalists see them as an opportunity".
Startups are working to make costs more manageable, bring more transparency to drug pricing, and provide patient tools to ensure that medications are used effectively. This innovative thinking garners attention from investors. “The innovation economy [has] to play a big role in addressing the challenge,” according to Rob Coppedge, CEO of Echo Health Ventures.
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